• Corporate Culture: Flying in the sky ,dreaming of the future.

• Mission: To inherit the centenary classics and serve a healthy life.

• Company Vision: Where there are Chinese, there is Eagle-Coin, To become an international enterprise that creates value for the better life of mankind.

• Strategic Target: To build a new dynamic Chinese time honored food group.

• Enterprise Spirit: inheritance, innovation, enterprising and Thanksgiving.

• Operation Principle: Customer Thinking, Innovation Driven, Brand Leading, Open Sharing.

• Code of Conduct: Earnest, Fast, Stick to our promise, Never make excuses.

• Core Values: Create value for customers, Create opportunities for employees ,Create wealth for society.

• Brand Slogan: Full of Good Taste.

• Social Responsibility: Green Development, Healthy Life, Harmonious Coexistence.